20th-Century Fashion

<p>The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk.<br /><br /> Along the way, the signature silhouettes of each era evolved beyond recognition. For women, <strong>House of Worth</strong> crinolines gave way to <strong>Vionnet</strong>’s bias-cut gowns, <strong>Dior</strong>’s New Look to <strong>Quant</strong>’s Chelsea Look, <strong>Halston</strong>’s white suit to <strong>Frankie B.</strong>’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game.<br /><br /><em>20th-Century Fashion</em> offers a retrospective of the last hundred years of style via<strong> 400 fashion advertisements </strong>from the Jim Heimann Collection. The <strong>images trace not only the changing trends but also the evolution in their marketing and audience</strong>, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated timeline detail the style-makers and trendsetters, and how historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.</p>