Creerlo

Imagine what it would be like to overcome everything that holds you back, cross the barrier of insecurities and become the person you have the potential to be. In Creerlo Jamie Kern Lima, founder of IT Cosmetics, tells us the extraordinary, but true, story of how the young woman who once worked as a waitress managed to turn her dream into a company that caused a sensation around the world, and that she would later sell to L'Oreal for more than a billion dollars. In these pages, Jamie reveals for the first time in her life the reality of that journey, everything she had to overcome, and how she learned the powerful lessons that you too can use to go from undervalued to unstoppable. This fascinating book, with raw vulnerability and realistic warmth, shakes you inside and shows you that you, too, have what it takes to believe in yourself and to go from doubting whether you are worth enough to knowing how valuable you are. Do you have big goals, hopes and dreams but let rejection get in your way? Do you let past mistakes and failures hold you back? In Creerlo you will learn to overcome insecurity; gather the courage to take risks, discover your strength and make others discover theirs; tune into your intuition and trust it; leave your mistakes and complexes behind; lower the volume of your inner critic and much more.