D&AD. The Copy Book

<p>In 1995, the D&amp;AD published a book on the art of writing for advertising. The then best-selling book remains an <strong>important reference work </strong>today—a bible for creative directors. <strong>D&amp;AD and TASCHEN</strong> have joined forces to bring you <strong>an updated and redesigned edition of the publication</strong>. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a <strong>work selection and essays by 53 leading professionals in the world</strong>, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.<br /><br /> The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply <strong>a “must-have” book for people in advertising and marketing</strong>, it is also a “should-have” <strong>for anyone who needs to involve or influence people</strong>, by webpage, on paper, or in person.</p>