The Package Design Book

<p><strong>Packaging is a</strong> <strong>highly underrated art form</strong>. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the <strong>Pentawards</strong> celebrate the art of the package by recognizing the <strong>world's most groundbreaking and influential designs</strong>. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.<br /><br /> Featuring a selection of<strong> hundreds of works</strong>, this book brings together <strong>Pentawards winners from 2008 to 2016</strong>, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which <strong>permeate all aspects of our everyday lives</strong>. This well of inspiration will not just serve design and marketing professionals, but <strong>anyone with an interest in the creative process of packaging</strong>.</p>